Dubai, United Arab Emirates, 16 February 2020: Arab women are playing a key role in enriching social media platforms with their knowledge and perspectives through their participation in various conversations, prominent local and regional influencers said at the ‘Arab Social Media Influencers Majlis’, which was held on the sidelines of the Global Women’s Forum Dubai 2020 (GWFD) on Sunday. The session was organised by the Arab Social Media Influencers Club (ASMIC), an initiative of the Dubai Press Club (DPC).
Social media influencers took part in an interactive discussion on the first day of GWFD 2020 to highlight how Arab women are serving as an influential force for innovation and change through their social media engagement The session, which was moderated by renowned TV presenter Lojain Omran, also explored the power of women in shaping their societies through social media.
Speakers noted the UAE’s unwavering commitment to empowering women and supporting their advancement across various fields, which led to women becoming equal partners in the nation’s development process. “Social media influencers are “soldiers” and smart governments should harness their power to positively serve society,” Omran said.
Emirati social media influencer Taim Al Falasi said that social media platforms opened the doors for her to embark on an entrepreneurial journey. When she first joined social media, she thought it was a “bubble” that will “burst” any time, but thanks to social media platforms, she was able to launch successful businesses.
Influencers attending the session were of the opinion that social media influencers should be positive role models and promote positivity.
Furthermore, as social media influencers are extremely popular among minors and teenagers, panelists said they should exercise self-control, promote positivity and convey positive and meaningful messages. Scientifically-grounded insights on the role of social media influencers in the lives of children and adolescents are still scarce, they said.
Established in 2016, the Arab Social Media Influencers Club aims to enhance Arabic content on social media platforms and encourage innovation and creativity in the different fields that influencers operate within. Additionally, ASMIC seeks to unite the efforts of Arab influencers in facing challenges brought about by various social media networks, making it the largest platform of its kind in the world.The Arab Social Media Influencers Summit and the Arab Social Media Influencers Award are among the most prominent projects implemented by ASMIC annually. The Club also organises several activities and initiatives related to the social media field.
Dubai Electricity and Water Authority (DEWA) was formed on 1 January, 1992, by a decree issued by the late Sheikh Maktoum bin Rashid Al Maktoum to merge Dubai Electricity Company and Dubai Water Department, which had been operating independently before then. Both organisations were established by the late Sheikh Rashid bin Saeed Al Maktoum in 1959. Dubai Government fully supported the Electricity Company and the Water Department to provide Dubai’s citizens and residents with a continuous and reliable supply of electricity and water. Since then, DEWA has made considerable achievements, to be ranked as one of the best utilities in the world. DEWA provides services today to more than 900,000 customers with a happiness rate that reached 95% in 2018.
The UAE, represented by Dubai Electricity and Water Authority (DEWA), has maintained its first global ranking, for the third consecutive year, with scores of 100% in all Getting Electricity indicators in the World Bank’s Doing Business 2020 report. The report measures the ease of doing business in 190 economies around the world. DEWA achieved competitive results in global benchmarking, surpassing the private sector and major European and American utilities in efficiency and reliability. DEWA raised the efficiency of its energy production by using the latest technologies and adopting technological innovations, surpassing European and American utilities, by reducing losses from electricity transmission and distribution networks to 3.3% compared to 6–7% in the US and Europe. DEWA also achieved the lowest customer minutes lost per year (CML) in the world of 2.39 CML compared to 15 minutes in Europe and was also able to reduce water network losses to 6.5% in 2018 compared to 15% in North America, which is one of the best results in the world.