Samya Ayish touched on discovering new stories and comparing two topics at a time to identify the most asked questions on Google
Samya Ayish: “We create tools and platforms that will make the lives of journalists easier and more flexible. We organise the world’s information and make it easily accessible.”
Dubai, UAE, 17 February 2020: Global Women’s Forum Dubai (GWDF) hosted Google News Initiative Teaching Fellow, Samya Ayish, who shared insights on what people are searching for on Google and the impact this has on journalism during a breakout session which took place at the Society Hub.Ayish explained to the audience how the Google News Initiative elevates and strengthens quality journalism, evolves business models to drive sustainable growth and empowers news organisations through technical innovation.
GWFD 2020, held at the Madinat Jumeirah in Dubai, UAE, under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates, and Ruler of Dubai, concluded on 17 February.
Google Trends was first introduced in 2006 and is now available globally. Ayish explained that the tool can be used to understand behaviours in searching for specific events, common words and how to write them. Additionally, she touched on discovering new stories, comparing two topics at a time and methods of exploring the most asked questions on the Google search engine itself.
Ayish explained: “We create tools and platforms that will make the lives of journalists easier and more flexible. We organise the world’s information and make it easily accessible.”
Ayish emphasised the importance of searching a term and the major discrepancies it can cause with the difference of only one letter. She made use of several different examples including company names and famous actors’ names to portray the change in trends, particularly when it comes to the Arabic and English language. Ayish explained the effect it has within the region as the Arabic language does not have the entire English alphabet available for translation.
Ayish added: “These are indicators of what you should be looking at. They’re not numbers, they’re not statistics. They’re highlights and insights that give you an indication of what people are searching for in each region.”
During the session, Ayish elaborated on how to use the tool and what filters may be applied based on a particular search. She also encouraged all Gmail users to take advantage of the tool as it is free, particularly those in the media and journalism industry as it can assist them for future searches, coverage and more.
Global Women’s Forum Dubai 2020 was organised by Dubai Women Establishment, which is led by Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum, President of the UAE Gender Balance Council and wife of HH Sheikh Mansour bin Zayed Al Nahyan, UAE Deputy Prime Minister and Minister of Presidential Affairs.
Building on its theme, ‘The Power of Influence’, Global Women’s Forum Dubai 2020 was focused on discussing how effective policies and partnerships in four key areas – Government, Economy, Society, and the Future – can further women’s positive impact for a better future.
Dubai Electricity and Water Authority (DEWA) was formed on 1 January, 1992, by a decree issued by the late Sheikh Maktoum bin Rashid Al Maktoum to merge Dubai Electricity Company and Dubai Water Department, which had been operating independently before then. Both organisations were established by the late Sheikh Rashid bin Saeed Al Maktoum in 1959. Dubai Government fully supported the Electricity Company and the Water Department to provide Dubai’s citizens and residents with a continuous and reliable supply of electricity and water. Since then, DEWA has made considerable achievements, to be ranked as one of the best utilities in the world. DEWA provides services today to more than 900,000 customers with a happiness rate that reached 95% in 2018.
The UAE, represented by Dubai Electricity and Water Authority (DEWA), has maintained its first global ranking, for the third consecutive year, with scores of 100% in all Getting Electricity indicators in the World Bank’s Doing Business 2020 report. The report measures the ease of doing business in 190 economies around the world. DEWA achieved competitive results in global benchmarking, surpassing the private sector and major European and American utilities in efficiency and reliability. DEWA raised the efficiency of its energy production by using the latest technologies and adopting technological innovations, surpassing European and American utilities, by reducing losses from electricity transmission and distribution networks to 3.3% compared to 6–7% in the US and Europe. DEWA also achieved the lowest customer minutes lost per year (CML) in the world of 2.39 CML compared to 15 minutes in Europe and was also able to reduce water network losses to 6.5% in 2018 compared to 15% in North America, which is one of the best results in the world.