Cluster Director of Strategy & Marketing at KONE Middle East, Africa & Turkey
Ghada Othman is the Cluster Director of Strategy & Marketing for KONE Middle East Africa & Turkey, in which capacity she draws on her experience in brand development, change management, distribution strategies, market analysis, diversity and inclusion
Over the past two decades, Othman has partnered with senior leadership teams across 30 countries to create strategies that increase market share, brand awareness and profitability for their organisations. She also developed CEGO Middle East Consulting as a specialist in leading for growth and profitability.
During her career with L’Oréal and Newell Brands, Othman expanded business models, assessed markets, established strategic plans, and achieved record ROIs by country. She has also worked with Carrefour and Metro Markets in Egypt. Her comprehensive skillset related to effective marketing, sales, business strategy, leadership and training, has enabled her to transform the organisations she works with.
She is the President of INSEAD Women In Business Club in the UAE and the leader of KONE Women’s Club in MEA.
