Cluster Director of Strategy & Marketing at KONE Middle East, Africa & Turkey
Ghada Othman is the Cluster Director of Strategy & Marketing for KONE Middle East Africa & Turkey, in which capacity she draws on her experience in brand development, change management, distribution strategies, market analysis, diversity and inclusion
Over the past two decades, Othman has partnered with senior leadership teams across 30 countries to create strategies that increase market share, brand awareness and profitability for their organisations. She also developed CEGO Middle East Consulting as a specialist in leading for growth and profitability.
During her career with L’Oréal and Newell Brands, Othman expanded business models, assessed markets, established strategic plans, and achieved record ROIs by country. She has also worked with Carrefour and Metro Markets in Egypt. Her comprehensive skillset related to effective marketing, sales, business strategy, leadership and training, has enabled her to transform the organisations she works with.
She is the President of INSEAD Women In Business Club in the UAE and the leader of KONE Women’s Club in MEA.
Dubai Electricity and Water Authority (DEWA) was formed on 1 January, 1992, by a decree issued by the late Sheikh Maktoum bin Rashid Al Maktoum to merge Dubai Electricity Company and Dubai Water Department, which had been operating independently before then. Both organisations were established by the late Sheikh Rashid bin Saeed Al Maktoum in 1959. Dubai Government fully supported the Electricity Company and the Water Department to provide Dubai’s citizens and residents with a continuous and reliable supply of electricity and water. Since then, DEWA has made considerable achievements, to be ranked as one of the best utilities in the world. DEWA provides services today to more than 900,000 customers with a happiness rate that reached 95% in 2018.
The UAE, represented by Dubai Electricity and Water Authority (DEWA), has maintained its first global ranking, for the third consecutive year, with scores of 100% in all Getting Electricity indicators in the World Bank’s Doing Business 2020 report. The report measures the ease of doing business in 190 economies around the world. DEWA achieved competitive results in global benchmarking, surpassing the private sector and major European and American utilities in efficiency and reliability. DEWA raised the efficiency of its energy production by using the latest technologies and adopting technological innovations, surpassing European and American utilities, by reducing losses from electricity transmission and distribution networks to 3.3% compared to 6–7% in the US and Europe. DEWA also achieved the lowest customer minutes lost per year (CML) in the world of 2.39 CML compared to 15 minutes in Europe and was also able to reduce water network losses to 6.5% in 2018 compared to 15% in North America, which is one of the best results in the world.