CEO of Dubai Women Establishment (DWE)
Secretary-General of the UAE Gender Balance Council
Her Excellency Shamsa Saleh provides valuable leadership at both Dubai Women Establishment (DWE) and at the UAE Gender Balance Council, a federal entity established in 2015 to support gender equality.
Under the leadership of H.E. Shamsa Saleh, DWE has launched several key projects and initiatives which support the Establishment’s mission to enhance the crucial role of Emirati women as equal contributors to their society. These include the inaugural Global Women’s Forum Dubai 2016, as well as the second edition of this global platform to be held in February 2020.
H.E. Shamsa has been Chief Executive Officer at Dubai Women Establishment since 2011, when she was promoted from her position as DWE’s Director of Strategic Development & Corporate Development. She originally joined DWE in 2008 and was instrumental in the organization of the first Women’s Forum for the Economy & Society in the MENA region, the Arab Women Leadership Forum, Women on Boards Initiative, Women Leadership Exchange Program, Emirates Leaders Gathering and the National Child Care Centers Project, amongst many others.
She is also the Secretary-General of the UAE Gender Balance Council, which was established in 2015 to support the UAE’s vision of becoming a regional and international leader in gender equality.
Prior to joining DWE, H.E. Shamsa served as Head of Corporate Planning & Projects Management – Vice President Corporate Strategy at Dubai International Financial Exchange (DIFX) from 2006 to 2008. H.E. also worked as Strategy and Special Project Senior Analyst in the strategy department at TECOM, from 2002 to 2006.
Dubai Electricity and Water Authority (DEWA) was formed on 1 January, 1992, by a decree issued by the late Sheikh Maktoum bin Rashid Al Maktoum to merge Dubai Electricity Company and Dubai Water Department, which had been operating independently before then. Both organisations were established by the late Sheikh Rashid bin Saeed Al Maktoum in 1959. Dubai Government fully supported the Electricity Company and the Water Department to provide Dubai’s citizens and residents with a continuous and reliable supply of electricity and water. Since then, DEWA has made considerable achievements, to be ranked as one of the best utilities in the world. DEWA provides services today to more than 900,000 customers with a happiness rate that reached 95% in 2018.
The UAE, represented by Dubai Electricity and Water Authority (DEWA), has maintained its first global ranking, for the third consecutive year, with scores of 100% in all Getting Electricity indicators in the World Bank’s Doing Business 2020 report. The report measures the ease of doing business in 190 economies around the world. DEWA achieved competitive results in global benchmarking, surpassing the private sector and major European and American utilities in efficiency and reliability. DEWA raised the efficiency of its energy production by using the latest technologies and adopting technological innovations, surpassing European and American utilities, by reducing losses from electricity transmission and distribution networks to 3.3% compared to 6–7% in the US and Europe. DEWA also achieved the lowest customer minutes lost per year (CML) in the world of 2.39 CML compared to 15 minutes in Europe and was also able to reduce water network losses to 6.5% in 2018 compared to 15% in North America, which is one of the best results in the world.