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James Howe

James Howe

Senior Adviser, International Marketing and Branding

International Trade Centre

James Howe leads advisory work on international marketing, branding and e-commerce in the Sector and Enterprise Competitiveness section of International Trade Centre (ITC), a development agency that is fully dedicated to supporting the internationalisation of small and medium-sized enterprises (SMEs). ITC is the joint agency of the World Trade Organization and the United Nations.

Some of his project work involves direct interaction with institutional partners and groups of SMEs in developing and least developed countries, helping them acquire capabilities to promote their goods and services in international markets.

Howe is a programme manager for ITC’s ‘e-Commerce Connect’ which supports inclusive access to e-commerce through training, networking and the provision of tools and advisory services. . 

Prior to joining the UN in 2013, Howe held various positions in the private sector, working for Dow Chemical (industrial chemicals), JP Morgan (investment banking), ZS Associates (consulting) and DHL Worldwide (transportation and logistics) before setting up a consulting firm, Metamorphase.

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