Senior Adviser, International Marketing and Branding
International Trade Centre
James Howe leads advisory work on international marketing, branding and e-commerce in the Sector and Enterprise Competitiveness section of International Trade Centre (ITC), a development agency that is fully dedicated to supporting the internationalisation of small and medium-sized enterprises (SMEs). ITC is the joint agency of the World Trade Organization and the United Nations.
Some of his project work involves direct interaction with institutional partners and groups of SMEs in developing and least developed countries, helping them acquire capabilities to promote their goods and services in international markets.
Howe is a programme manager for ITC’s ‘e-Commerce Connect’ which supports inclusive access to e-commerce through training, networking and the provision of tools and advisory services. .
Prior to joining the UN in 2013, Howe held various positions in the private sector, working for Dow Chemical (industrial chemicals), JP Morgan (investment banking), ZS Associates (consulting) and DHL Worldwide (transportation and logistics) before setting up a consulting firm, Metamorphase.
Dubai Electricity and Water Authority (DEWA) was formed on 1 January, 1992, by a decree issued by the late Sheikh Maktoum bin Rashid Al Maktoum to merge Dubai Electricity Company and Dubai Water Department, which had been operating independently before then. Both organisations were established by the late Sheikh Rashid bin Saeed Al Maktoum in 1959. Dubai Government fully supported the Electricity Company and the Water Department to provide Dubai’s citizens and residents with a continuous and reliable supply of electricity and water. Since then, DEWA has made considerable achievements, to be ranked as one of the best utilities in the world. DEWA provides services today to more than 900,000 customers with a happiness rate that reached 95% in 2018.
The UAE, represented by Dubai Electricity and Water Authority (DEWA), has maintained its first global ranking, for the third consecutive year, with scores of 100% in all Getting Electricity indicators in the World Bank’s Doing Business 2020 report. The report measures the ease of doing business in 190 economies around the world. DEWA achieved competitive results in global benchmarking, surpassing the private sector and major European and American utilities in efficiency and reliability. DEWA raised the efficiency of its energy production by using the latest technologies and adopting technological innovations, surpassing European and American utilities, by reducing losses from electricity transmission and distribution networks to 3.3% compared to 6–7% in the US and Europe. DEWA also achieved the lowest customer minutes lost per year (CML) in the world of 2.39 CML compared to 15 minutes in Europe and was also able to reduce water network losses to 6.5% in 2018 compared to 15% in North America, which is one of the best results in the world.